Evolutionary styling, not revolutionary fashion. Since 1907.

For over a century, Alan Paine has stood as a bastion of timeless British craftsmanship, offering discerning individuals apparel that blends heritage with understated elegance. Born from a dedication to quality and enduring style, our collections are designed for those who value substance over fleeting trends.

We cater to the modern classicist—the man or woman who seeks refined knitwear, country-ready shooting clothing, and versatile separates that perform as beautifully in the countryside as they do in casual urban settings. Our clients appreciate natural fibers like Merino wool, lambswool, and cashmere, and trust in garments built to last through seasons and generations.

Our Ethos: Crafted for Life’s Moments

In a world of fast fashion, we offer a deliberate alternative. Each piece in our Classic Knitwear Collections, Axford, Aylsham, and Combrook lines is conceived to solve a simple but profound need: the desire for clothing that offers unwavering comfort, reliable performance, and effortless sophistication. Whether it’s the precise fit of a blazer, the rugged durability of shooting breeks, or the cozy embrace of a cable-knit cardigan, our products are designed to be lived in.

Our Core Values

Heritage & Innovation

We honor our 1907 origins through traditional techniques while carefully integrating modern fabrics and ergonomic designs, particularly evident in our specialized Men’s & Women’s Shooting Clothing.

Uncompromising Quality

From the selection of premium natural fibers to reinforced seams and classic fits, every detail is scrutinized. Our Cashmere and Merino Wool collections epitomize this commitment to superior materials.

Timeless Style

Our designs avoid temporary fads. Instead, we focus on silhouettes, colors, and patterns that remain relevant—offering a wardrobe that is both cohesive and enduring.

Purposeful Versatility

We bridge the gap between country pursuits and refined casual wear. A lambswool polo shirt or a tweed gilet is as suitable for a weekend walk as it is for a relaxed social gathering.

Our Promise to You

We understand that true value lies not in a low price, but in cost-per-wear and the confidence a trusted garment brings. By shopping with us, you invest in pieces that reduce the clutter of disposable fashion and elevate your daily experience. We are proud to serve a global community of like-minded individuals who share our appreciation for craftsmanship and quiet luxury.

Thank you for choosing Alan Paine. We invite you to explore our collections and discover the perfect harmony of comfort, style, and heritage.

The Alan Paine Team